POSITION: MARKETING MANAGER
Hired to boost visibility and ticket sales. Used creative brand positioning and data metrics to optimize social media postings and email campaigns.
CHALLENGE: Revive a dormant audience and dramatically increase social growth with little to no advertising and in a part-time capacity.
TACTICS: Activate prestigious partnerships through throwback content.
Engage in targeted following from cross promotional posting.
Create and manage collaborator Instagram thread.
Leverage controversy as a tool for audience engagement and press coverage.
RESULTS: Sold out 4 performances totally 800+ tickets.
Increased average email open rate by 48% and click thru rate by 41%. Increased social following by 20%.
Censorship Campaign
When social media advertising was unfairly shut down due to "adult content", I created an on-the-fly campaign that rallied audiences against censorship in the arts.
A small press leak secured national coverage in Dance Magazine.
Sharing rejected material with censor bars increased email open rates +124%, click-through rates +187% social reach +468%, and engagement +333% in one week.
Email Marketing Samples
Social Advertising Sample
