POSITION: DIGITAL MARKETING MANAGER
Built program awareness and event attendance. Developed multi-channel content marketing system based on web analytics and custom audience targeting. Maximized organic and paid reach online.
CHALLENGE: Build a digital audience from scratch that translates into ticket sales for year round dance events across New York City.
TACTICS: See below.
RESULTS: 14,000+ tickets sold, 130+ dance artists served, 13 CUNY campuses participating
2019-2020 Social Media Reporting
Following: FB: +11% / TW: +11% / INSTA: +39%
Average Reach: +59%
Engaged Users: +30%
Quarterly Marketing Workshops
I've trained 200+ residency artists and 13 CUNY partners to promote each other’s projects on social media.
Cross Promotional Approach
I leveraged an internal Facebook group and Instagram message thread to amplify CDI specific events online.
Tap into Relevant Fandom
I made this local NYC residency program a celebration of the dance industry as a whole.
Contribute to the Public Conversation
Featured CDI resident artists are presented within the bigger context of topical issues.
Leverage Landmark Events
Celebrated 5th year anniversary with a performance festival, re-activating previous partnerships and creating new opportunities for press coverage and increased advertising budget.
Graphic Design Samples
Email Marketing Samples
