POSITION: CREATIVE MARKETING STRATEGIST
Created an extensive, integrated marketing plan for this Houston Symphony live performance series.
CHALLENGE: Reinvigorate fans of the 1996 movie Matilda, a comedic fantasy about a special girl with telekinetic abilities.
Inspire parents to introduce their children to live classical music.
Educate general audiences on the power of music in film.
TACTICS: See below.
RESULTS: Achieved sold-out performance, with attendance of 16,000+
Kids Conduct Campaign
Parents submitted videos of their children conducting (and maybe moving things with their mind) to the Matilda film score. Families tag Houston Symphony on social platforms with links to their videos. Selected videos would be projected prior to performances.
Social Graphic Design Samples
Advertising Graphic Design Samples
