POSITION: SOCIAL MEDIA MANAGER
Executed social media strategies. Curated and managed shareable content on Facebook, YouTube, Instagram, Twitter and Threads. Advised on digital engagement campaigns. Cultivated digital. Reviewed social media analytics and recommended improvements. Created and managed Meta advertising campaigns, totaling over $30,000 annual budget.
CHALLENGE: Increase social reach for both a hyper local Queens audience and the larger NYC area, as well as properly target most likely ticket buyers across dozens of performance genre interests.
TACTICS: Leverage organic collaborator posts with revolving roster of presented artists, in tandem with retargeting paid campaigns through Meta Ad Manager's, utilizing Custom and Lookalike Audiences derived from company email lists and engaged social users.
RESULTS:
2023-2024 Social Media Reporting
Following: FB: +24.5% / INSTA: +28.9%
Average Reach: +49%
2023-2024 Social Media Reporting
Following: FB: +24.5% / INSTA: +28.9%
Average Reach: +49%
