POSITION: ACCOUNT EXECUTIVE
Wrote and placed creative articles in high-profile publications. Collaborated with TV contacts to place products with celebrity on-air talent. Established influencer marketing advocates.
CHALLENGE: Acquire serious press coverage for boutique products and services.
TACTICS: Pitch human-centered stories about how products and services solve daily insecurities.
RESULTS: Secured major features with press outlets like Maxim Magazine, Men's Journal, InStyle Magazine, PIX 11 news, Dallas Magazine, the Steve Harvey Show and more.
Steve Harvey Show Segment for client OYOBOX
InStyle Feature for client OYOBOX
Maxim Feature for client Bee Bald
