The Next Festival

Built program awareness and event attendance. Developed multi-channel content marketing system based on web analytics and custom audience targeting. Maximized organic and paid reach online.

CHALLENGE: Build a digital audience from scratch that translates into ticket sales during a summer festival for vastly different programs in 5 different locations with only a $1000 ad budget

TACTICS: Leverage organic collaborator posts with revolving roster of presented artists, in tandem with retargeting paid campaigns through Meta Ad Manager's, utilizing Custom and Lookalike Audiences derived from company email lists and engaged social users.

RESULTS: Sold out concerts across the New York Tristate area.

2023 Social Media Reporting